GUCCI CHIME

Gucci CHIME

A global campaign to convene, unite and strengthen the voices speaking out for gender equality

Gucci CHIME aims to inspire participation in a collective community, bringing people together across borders and generations to unite in the fight for gender equality.

Gucci CHIME was launched in 2013 by Gucci, together with Co-Founders Salma Hayek Pinault and Beyoncé Knowles-Carter.

To date Gucci CHIME has raised nearly 21.5 million USD in support of more than 500 projects across the globe, with 185 non-profit partners such as Equality Now, the Global Fund for Women, Ms. Foundation for Women, mothers2mothers, and UN Women.

“A gender-equal future requires allies.
We at Gucci commit to be an ally who takes action and inspires participation in a collective community, across borders and generations in the fight for gender equality.
Because none of us can move forward if half of us are held back.”

Marco Bizzarri, Gucci CEO

To further amplify and celebrate the community of global voices speaking out for gender equality and self-expression, in 2019 Gucci began publishing the CHIME zine, edited by community organizer Adam Eli and art directed by MP5, which features contributions from activists and artists around the world. A digital version of the most recent issue can be viewed and downloaded at https://chime.gucci.com/zine/.

As part of Gucci CHIME’s commitment to create change for women and girls around the world, Gucci CHIME joined forces with the KERING FOUNDATION in 2020 to launch #StandWithWomen, a campaign to expand funding for nonprofit organizations supporting women and girls and addressing gender-based violence that has intensified since the COVID-19 outbreak. Support from Gucci CHIME and the KERING FOUNDATION has helped these global partners continue to mobilize for the safety, health and justice of all women, including women of color, transgender women, Indigenous women and disabled women, especially during this ongoing time of limited access to services and resources. More about #StandWithWomen including key accomplishments from Gucci CHIME partners can be found here.

In early 2021, to further drive global impact on gender equality, Gucci proudly joined UN Women’s Generation Equality Action Coalitions as the private sector lead on the Feminist Movements & Leadership Action Coalition. The Action Coalitions were formed to catalyze multi-sector collective action toward gender equality and deliver concrete results for girls and women in all their diversity. Gucci responded to the call for bold initiatives with a series of policy, programmatic, advocacy and financial commitments to accelerate progress for gender equality. More about the Generation Equality Action Coalitions and Gucci’s commitments can be found here.

GUCCI CHIME IN NUMBERS
21.5 million USD raised to support gender equality projects and advocacy in 92 countries
500 projects across the globe with 185 non-profit partners
Nearly 635,000 girls and women globally have benefitted directly from Gucci CHIME projects, which have also reached more than 3 million families and community members
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