Organic Fibres

Greener textile choices driving benefits for people and planet

Gucci has been exploring all the ways to reduce its environmental impacts to the very end of the supply chain. Through a careful selection of our cotton, silk and wool, we support production systems that do not deteriorate natural ecosystems and local biodiversity but, rather, promote soil health restoration and increase water and biodiversity conservation overall. Some key principles underpin the Kering Standards we follow for these organic materials, which means that no pesticides, insecticides or hazardous chemicals are used in the farming and production of the fibres, as well as respecting the highest standards of working conditions and animal welfare.

As an example, cotton is an important raw material for us and we have been busy replacing conventional cotton with organic alternatives. We are committed to continue increasing the quantity of certified organic fibres across our collections, ensuring that we are sourcing from supply chains where environmentally and socially responsible criteria have been adhered to every step of the way.

Organic fibres in numbers:
50% organic and recycled cotton in 2020 (+ 70% of organic and recycled cotton compared to 2019) with a target to use 100% sustainable cotton by 2025.
100% organic cotton denim collection launched in 2020 and all of its leftovers from cutting processes upcycled into new materials under the Gucci-Up programme.
21% of organic silk in 2020 (+50% compared to 2019)
18% of sustainable wool in 2020
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