Summary: As part of Gucci’s commitment to reduce its environmental footprint, Gucci has eliminated single-use plastic from its Italian offices. This short animated film depicts a branded reusable steel water bottle, which was given to every Gucci employee to reduce plastic consumption, replacing plastic bottles at the Gucci Hub in Milan, which has eliminated the use of 250,000 plastic bottles last year alone.
Introducing Gucci’s New Sustainable PackagingCreated with sustainability considered for every part of the process, Gucci debuts its new packaging in a shade of green—chosen by Creative Director Alessandro Michele
Plastic-free initiativeGucci eliminates single-use plastic from Italian offices
Gucci’s sustainability strategyA commitment to generate positive change for people and planet