Plastic-free initiative Transcription

Summary: As part of Gucci’s commitment to reduce its environmental footprint, Gucci has eliminated single-use plastic from its Italian offices. This short animated film depicts a branded reusable steel water bottle, which was given to every Gucci employee to reduce plastic consumption, replacing plastic bottles at the Gucci Hub in Milan, which has eliminated the use of 250,000 plastic bottles last year alone.

Related stories
  • Planet

    Sustainable Leather

    Innovating and driving positive change across the supply chain for more sustainable leather
  • Planet

    Introducing Gucci’s New Sustainable Packaging

    Created with sustainability considered for every part of the process, Gucci debuts its new packaging in a shade of green—chosen by Creative Director Alessandro Michele
  • Planet


    Gucci’s fur ban: a milestone for luxury fashion
previous slide
01 / 03
next slide