A visit to Gucci’s stores: renewable energy, lighting efficiency and eco materials
Stepping inside a Gucci store is a visual and personal experience, created to delight and inspire. Behind the scenes we have adopted greener choices and set up eco-friendly initiatives. We have multiple efficiency programs in place, which also translates into minimizing waste production. We leverage new technologies and we have significantly increased the use of renewable energy. Employee engagement and our colleague’s adoption of best practices also make a big difference in reducing the Environmental Profit and Loss (EP&L) footprint of our stores.
Transitioning to renewable energy as a clean energy source is a significant component in Gucci’s climate strategy.
In 2020, 93% of Gucci’s overall energy consumption in our stores, offices and industrial sites comes from green and renewable sources. We have already achieved 100% renewable energy in 41 countries of the 49 countries we are located in, such as North America, Canada, Latin America, all Europeans countries, China, Hong Kong, Macau and Japan. We are working to achieve 100% renewable energy across our direct operations including all our stores by 2022.
By replacing non-renewable energy from fossil fuels with energy from renewable sourcing, Gucci has reduced our CO2 footprint year-on-year, resulting in savings of 59,200 tons of CO2 in 2019 and 65,000 tons CO2 in 2020.
LEED certified stores
As a first for luxury brands, Gucci achieved the Leadership in Energy and Environmental Design (LEED) certification in 2009. Providing a framework to create healthy, highly efficient and cost-saving green buildings, LEED is globally recognized as the leading certification for buildings and a symbol of sustainability excellence.
In 2020, 30 Gucci stores were LEED certified, mainly in China and USA, and we are committed to increase the number of certified store worldwide year-by-year with a special focus on our flagship locations.
We are promoting LED lighting retrofitting to guarantee significantly lower energy consumption, to promote longer-lasting lighting than the traditional options, and to cut down managing costs. Where possible, not only have our retail spaces been converted into LED lighting – including motion detectors to avoid unnecessary energy use – but also in stocks rooms and ‘Back of House’. In 2020, about 67% of our total stores around the world used LED lighting and all new stores are designed using this eco-friendly lighting.
We are progressively installing Building Management System (BMS) in our main stores. While BMS allows control of heating, ventilation, cooling, hot water and lighting in buildings, it is also a diagnostic and energy information tool that helps limit energy wastage. Currently, 23 Gucci stores are equipped with the BMS system.
Waste reduction and collection
We are focused on the prevention of waste production in our stores. For example, we do not use disposable single-use plastic bottles for our staff and our customers, opting for glassware instead. To avoid wasting water, and to further minimize plastic use, about 25% of our total stores use water dispensers for our employees, which are connected to the public drinkable network.
At the same time, all our stores have implemented best practices to recycle and manage the disposal of waste in a sustainable way. Where we are able to directly manage our waste collection, we focus on paper and plastic separation to guarantee proper recycling. Where we do not manage it directly, the landlord is in charge of the waste collection and separation whereby we observe all the best guidelines and directives for the location and city.
Finally, we have optimized the management of packaging transport, through a functional design that reduces the number of transports and the amount of waste material.
We have embedded sustainability across the raw materials in our stores. As an example, when using wood-based materials for the furniture in our stores we maximize the use of materials from sustainably managed forest sources. This ensures traceability and a reduced environmental impact, too.
We also focus on the sustainability of our windows’ design. Here, we maximize the use of eco-friendly materials, as well as recycling, upcycling and reusing them when they are dismantled. As an example, our windows for the Gucci Off the Grid collection were completely designed with a sustainable approach.
Digital sustainable back offices
We are switching to more sustainable Digital Stations for back office activities that allow for significant savings on printed material, ink and paper consumption.
On top of these achievements, all our Italian stores have been certified under the SA8000 certification since 2007 and achieved the Health and Safety ISO 45001 certification in 2019.