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Sustainable fashion shows

As a fashion-first Gucci achieved ISO 20121 certification for fashion shows

The trees and shrubs that we have planted will be part of a wonderful native forest, available to all citizens

Beppe Sala, Mayor of Milan

Gucci 2020 sustainable fashion shows in numbers:

  • Around 80% of the production materials are recycled materials, or rented
  • 100% plastic-free catering
  • About 6,000 trees donated to Milan
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