Giving a second life to leftover materials.

Promoting carbon neutrality and regenerative agriculture methods, fostering circularity, and the development of innovative materials like Demetra are among the key ways Gucci is fueling change.

Values, sustainability, innovation and community in a four-part year-long collaboration

Envisioning a circular future

Acting to reduce, recycle and reuse to avoid virgin plastic

The first collection from Gucci Circular Lines, created with circular eco-design innovation

The House has partnered for the first-ever player-made gaming collaboration focused on sustainability in The Sims 4

The RealReal and Gucci team up to promote circularity for luxury fashion in an online shop

A commitment to generate positive change for people and planet